Social Media

Overview

New technologies, including platforms like YouTube, Instagram, TikTok, and Twitter, are opening doors to exciting opportunities—while also presenting unforeseen risks. These platforms, coupled with outdated social media laws and regulations, can expose you to legal issues involving trade secrets, data privacy, and intellectual property, to name a few.

At Nixon Peabody, we have a team that has extensive experience in social media law and is able to provide tailored guidance to businesses in the beauty, fashion, F&B, technology, and entertainment industries to close the gap between creativity and legal realities. We also work with influencers, whether digital natives or traditional entertainers and celebrities, to help them realize the value of their image through deal-making and negotiation. With the rapid emergence of new platforms and tools, we offer proactive advice to our clients regarding social media laws. This empowers clients to focus their energies on the creative side of their business and maximize their opportunities.

Representative Experience

• Digital Brand Architects: Represent the premier talent management firm for influencers and content creators to prepare a suite of templates for all business needs, including representation agreements, influencer agreements, merchandise licenses, and joint venture agreements
• Common: Counseled this accelerator for entrepreneurs building socially responsible brands to launch and protect 1 Million Truths, advising on trademarks, utilization for hashtags, and campaigns and engagement of influencers to spread the word
• Influencer Talent: Represent multiple influencers native to social media platforms, including Addison Rae, James Charles, Emily Ratajkowski, Anastasiia Radzinskaya, Madi Monroe, Matty Matheson, and 30+ other top creators). Manage brand endorsement agreements as well as traditional services around corporate, tax, real estate, employment, litigation, and estate planning
• Yasso: Advised the frozen Greek yogurt bar company and Verishop, a curated ecommerce platform on influencer services agreements
• Doing Things Media: Advised on negotiating and acquiring social media handles and brands to expand their portfolio

Recognition

• Nixon Peabody has been named a Tier 1 National firm for Media Law in the 2025 edition of Best Law Firms®.